Destination Marketing Association West

Destination Marketing Association West and the Destination Marketing West Education and Research Foundation needed to coordinate their internal and external relationships to improve their program offerings, expand revenues, enhance their industry expertise and identity new endeavors they could pursue jointly. They relied on TEI’s organizational management expertise to lead them through this complex process.

Process
TEI developed a full-day joint Board retreat centered on Partnerships: Setting the Stage for Advancement.

TEI led a conversation to critically evaluate current Associate and Foundation relationships with industry organizations, research firms, vendors, donors, members and speakers.

CEOs shared ideas for enhancing programs, improving resources and enlisting expertise as well as sharing the risks
and rewards of potential new ventures.

TEI wove the strand of partnerships into each discussion and identified four core focus areas for the future:

  • Education
  • Engagement
  • Ventures
  • Research

While the group engaged in specific key-area discussions, TEI kept the focus on the future by asking participants to keep critical questions in mind:

  • What does the future of destination marketing look like?
  • How should our role evolve in assisting destination marketers and DMOs prepare for the future?
  • How can the association and foundation be the most relevant to members and the DMO profession/industry?

Conclusion
Working together, the two Boards created a vision to maximize their relationships, show leadership in the destination marketing arena and identify potential new endeavors.

Result
DMA West has added several new partnership programs to their (the Foundation’s?) educational offerings and elevated the DMA West brand. They re-prioritized major objectives and made significant program improvements. The result is elevated awareness of their work, increased influence in the industry and with their partners, and a rise in revenue.

TEI can assist your organization in planning a successful, rejuvenating strategic retreat. Whether you are looking to expand or develop partnerships, refocus your vision or create your next long-range plan, TEI professionals are ready.

TEI has collected the best of the industry’s best – all supporting you, your destination and your next development steps. ​ Our consultants collaborate with you to create sustainable, community-supported tourism and economic development grounded in an authentic sense of place, producing balanced economic growth, increased tax revenues and an improved quality of life.
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